Privacy Policy Effective 01/31/2024

The Reading Bug Privacy Policy

Last updated: 12/29/2023

Effective Date: 01/31/2024

The Reading Bug LLC and The Reading Bug Box LLC (collectively, “We,” “Us,” or “Our”) respects Your privacy. This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your Personal Data (as defined below) and describes Your privacy rights.

By accessing or using The Reading Bug website ( or The Reading Bug Box website ( (collectively, the “Website”), buying Our products, or using Our services (collectively, the “Services”), You agree to the terms of this Privacy Policy and Our Terms of Use.

By using the Services, You agree to the collection and use of Your Personal Data in accordance with this Privacy Policy. For clarity, “You” means the individual accessing or using Our Services.

Changes to this Privacy Policy

As We continue to grow, the manner in which We process information will evolve over time. We will update this Privacy Policy from time to time to reflect changing practices and will notify You of any material changes by posting a notification on the Website.

For non-material changes, We reserve the right, at any time, to add to, change, update, or modify this Privacy Policy by posting such change, update, or modification on the Website and without any other notice to You. Any such non-material change, update, or modification will be effective immediately upon posting on the Website. It is Your responsibility to review this Privacy Policy from time to time to ensure that You continue to agree with all of its terms.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Services, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You (“Personal Data”).  Personal Data may include, but is not limited to Your:

  • Email address
  • First name and last name
  • Phone number
  • Address, State, Province, ZIP/Postal code, City
  • Usage Data (as defined below)
  • Your child’s name or the name of the child to whom You are sending a Bug Box or a Bug Box subscription[d1] 

Usage Data

When You access Our Services by or through a device, We may collect certain information automatically, including, but not limited to, the type of device You use, Your device unique ID, the IP address of Your device, Your operating system, the type of Internet browser You use, unique device identifiers and other diagnostic data. We may also collect information that Your browser sends whenever You visit Our Website or use Our Services or when You access Our Services.  All of this information is “Usage Data.”

Cookies and Tracking Technologies

We use Cookies and similar tracking technologies to track the activity on Our Services and store certain Personal Data. Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many other uses (“Cookies”). Tracking technologies may include beacons, tags, and scripts to collect and track Personal Data and to improve and analyze Our Services. We may use Cookies or tracking technologies to deliver content specific to Your interests, identify Your preferences, and to prevent You from having to reenter Your username and password each time You access the Website.

More specifically, We use session and persistent Cookies, including essential Cookies, functionality Cookies and tracking or performance Cookies. Your web browser can be set to allow You to control Cookies, such as whether You will accept Cookies, reject Cookies, or to notify You each time a Cookie is sent to Your browser. If Your browser is set to reject Cookies, websites that are Cookie-enabled will not recognize You when You return to the website, and some website functionality may be lost. The Help section of Your browser may tell You how to prevent Your browser from accepting Cookies. Also, certain versions of the Android operating system allow You to “Opt-out of Ads Personalization” in the system settings. The options You select are browser and device specific.

You can learn more about Cookies on this TermsFeed website article or at

Use of Your Personal Data

We may use Personal Data for the following purposes:

  • To provide and maintain Our Services, including to monitor the usage of Our Services.
  • To manage Your Account, including to manage Your registration as a user of Our Services (“Account”). The Personal Data You provide can give You access to different functionalities of the Services that are available to You as a registered user.
  • For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or Services You have purchased or of any other contract with Us through Our Services.
  • To contact You by email or telephone.
  • To provide You with news, special offers and general information about other goods, services and events which We offer that are similar to those that You have already purchased or enquired about unless You have opted not to receive such information.
  • To attend and manage Your requests to Us.
  • For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us is among the assets transferred.
  • For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of Our promotional campaigns and to evaluate and improve Our Services, products, marketing and Your experience.

Delete or Correct Your Personal Data

We allow You to delete or request that We assist in deleting the Personal Data that We have collected about You.

Our Services may give You the ability to delete certain information about You from within the Services.

You may update, amend, or delete Your information at any time by signing in to Your Account, if You have one, and visiting the Account settings section that allows You to manage Your Personal Data. You may also contact Us to request that We correct or delete any Personal Data that You have provided to Us.

Please note, however, that We may need to retain certain information when We have a legal obligation or lawful basis to do so.

Disclosure of Your Personal Data

Business Transactions

If We are involved in a merger, acquisition or asset sale of all or substantially all of Our assets, Your Personal Data may be transferred. In such a case, We will provide notice via email or by posting information to Our Website before Your Personal Data is transferred and becomes subject to a different privacy policy.

Law Enforcement or Other Legal Requirements

We may disclose Your Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation;
  • Protect and defend Our rights or property;
  • Prevent or investigate possible wrongdoing in connection with Our Services;
  • Protect the personal safety of other users of Our Services or the public; or
  • Protect against legal liability.

Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Service Providers

By using Our Services, You consent to Us providing your Personal Data to third parties that assist Us in the operation and delivery of Our Services. You also consent to Us sharing Your Personal Data with Our affiliates, product suppliers, and licensors, in order to facilitate transactions and for the purpose of sending marketing materials to You. Note that You may also manage Your communications preferences and the receipt of any commercial communication by clicking the “unsubscribe” link included at the bottom of all marketing emails from Us.

If You do not want Us to share or disclose Your Personal Data as stated herein, please do not use Our Services.

Payment Providers

We may provide You with the ability to purchase products and/or services within Our Services. In that case, We may use third-party services for payment processing (e.g. payment processors).

We will not store or collect Your payment card details. That information is provided directly to Our third-party payment processors whose use of Your Personal Data is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of payment card providers such as Visa and Mastercard. PCI-DSS requirements help ensure the secure handling of payment information.

"Do Not Track" Signal

Some web browsers offer a "Do Not Track" signal. A Do Not Track signal is a HTTP header field indicating Your preference for tracking Your activities on the Website or through cross-site user tracking. Our Website does not respond to Do Not Track signals. For more information on Do Not Track signal settings generally, please visit

California Privacy Rights for Minor Users

California Business and Professions Code Section 22581 allows California residents under the age of 18 who are registered users of online sites, services or applications to request and obtain removal of content or information they have publicly posted. Since Our Services do not allow You to publicly post content or information, We do not offer removal of such content or information.

Children's Privacy

Our Services do not target anyone under the age of 13. We do not knowingly collect Personal Data from anyone under the age of 13, except We may collect persistent identifiers as permitted under the Children’s Online Privacy Protection Rule (“COPPA”). For clarity, We only collect persistent identifiers for the sole purpose of providing support for the internal operations of Our Services. We do not use these persistent identifiers to contact a specific individual child under the age of 13.

If You are under the age of 13, please do not submit any Personal Data through Our Services. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us so that We may delete such information. We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce Our Privacy Policy by instructing their children never to provide Personal Data on Our Website and/or Our Services without their permission.

If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We will take steps to remove that Personal Data from Our servers.

Links to Other Websites

Our Services may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party's website. Third parties may display advertisements on the Website and on such Services. These advertisements may contain Cookies. These third parties may collect information or insert Cookies without Our knowledge. When You directly submit information or data to third parties, their privacy policies, not Ours, will govern their use of Your information and data. We strongly advise You to review the privacy policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party websites or services.

Social Media

We use social media plug-ins. These features may collect Your IP address and/or other information as set forth in each social platform’s privacy policy, which page You are visiting on Our Website, and may set a Cookie to enable the feature to function properly. We also have a presence on some social media platforms. Through Our accounts on social medial platforms, We may in some instances collect Personal Data when You interact with Our accounts or otherwise communicate with Us through those accounts. Any information that You post on social media is governed by each social media platform’s privacy policy, and any Personal Data that We collect via Our social media accounts will be processed in accordance with this Privacy Policy.

Visiting Our Site From Outside The United States

This Privacy Policy is intended to cover collection of Your Personal Data on or via Our Services from residents of the United States. The Services are directed to users in the United States only. If You are using Our Services from outside the United States, please be aware that Your information may be transferred to, stored, and processed in the United States where Our servers are located and Our central database is operated. The data protection and other laws of the United States and other countries might not be as comprehensive as those in Your country. By using Our Services, You understand that Personal Data may be transferred to Our facilities and those third parties with whom We share it as described in this Privacy Policy.

Contact Us

If You have any questions about this Privacy Policy, Our practices related to the Services, or if You would like to have Us remove Your Personal Data from Our database, please feel free to contact Us at the following: