About Us

We are your local, family owned, independent bookstore! 

Founded in 2008 by Diane Savage and her Daughter-in-Law, Lauren Savage, The Reading Bug has always been about creating experiences that bring families together and promote a love of literacy. Imaginatively designed to look like an enchanted forest - complete with toadstool seating and surprises around every corner, The Reading Bug bookstore isn't just a place to buy books.  It's a unique place for families to shop, learn, play, socialize, expand imaginations, and grow. The Reading Bug's staff is dedicated to our mission and delights in matching the perfect books to each reader that comes through our doors.

The Reading Bug bookstore offers an extensive calendar of special events to keep parents and kids busy nearly every day. Storytimes, sing-alongs, author visits, discussion groups, book clubs and craft days are just a few of the many activities you can find at "The Bug." In 2011, we expanded our store to more than double its original size, offering even more room for books and gifts, as well as a dedicated event space to host the wide variety of activities and authors that we offer.  

In 2015, we expanded again - this time with a global audience in mind. Reading Bug Box was born out of a successful Kickstarter campaign and our desire to bring the personalized, intimate, independent bookstore experience to communities who aren't fortunate enough to have an indie bookstore of their own.  Delivering a personlized selection of books to children across the globe, Reading Bug Box has thrived and we now ship books to children in every one of the 50 United States and beyond!

Our most recent endeavor is the Reading Bug Adventures podcast, a story podcast for kids, written, produced and performed by us! With this podcast, we hope to introduce children everywhere to new adventures, new worlds and new books - and to have a lot of fun on the way of course.

The decision to open and run a children’s bookstore is an endeavor that has involved the entire Savage family - and you can find most of us in the store throughout the week. We're constantly thinking of new ways to support our mission and are exctremely excited about the next chapters ahead of us.

Thank you for your help in supporting our independent business!  

-The Reading Bug



Website orders are handled through our store. Call 650-591-0100 for inquiries during normal business hours. Questions can also be directed to weborders@thereadingbug.com.

Upon completing your order, you can choose to pick up your order in-store, or select from a number of standard US Postal Service delivery options. Economy shipping is free on orders of $25 or more. 

Does not include purchases made at readingbugbox.com. Only for purchases made through thereadingbug.com and shipped via standard delivery within the United States. Some items may be exempted due to size and/or availability.

Books & merchandise in good condition, original tags attached, and with a receipt may be returned within 14 days to the store. Returns of delivered items may also be handled by The Reading Bug's website customer service at weborders@thereadingbug.com.

We'd love to have you! The Reading Bug is frequently hiring for multiple positions. Submit your resume and cover letter to us in person at the store or by email at contact@thereadingbug.com.

Help us spread a love of literature across the globe.  The Reading Bug does not currently offer an affiliate program for our store, but we do have an affiliate program for our subscription box service, Reading Bug Box. Generate income through your own website by becoming an affiliate today