About Us

We are your local, family owned, independent bookstore! 

Imaginatively designed to look like an enchanted forest complete with toadstool seating and surprises around every corner, The Reading Bug is not just a place to buy books.  It's a unique place for families to shop, learn, and play that includes a thoughtfully hand-picked selection of books, music, toys, and hand crafted organic children’s accessories.  

Our goal is to create a valuable community resource where families can come to linger, browse, relax, read, laugh, play, sing, talk, and listen.

About Us

The Reading Bug also offers an extensive calendar of special events to keep parents and kids busy nearly every day. Storytimes, sing-alongs, author signings, discussion groups and craft days are just a few of the many activities you can find at "The Bug."  The store also provides a small event space to host grown-up or children's book clubs, baby showers, book-themed birthday parties, and other private events!

One of The Reading Bug’s core missions is to create strong ties with families on the Peninsula and beyond.  With an emphasis on young families, The Reading Bug provides an extensive selection of parenting and pregnancy books, as well as frequent guest speakers on these subjects.

The decision to open a children’s bookstore was an endeavor that involved the entire Savage family - and you can find most of them in the store throughout the week.  Diane Savage has been an avid reader all her life, and attributes much of her happiness and success in life to reading.  When her first grandchild Chloe was born, she realized that she wanted to create a place where families could gather to read, play and socialize.  What better place than a great children's bookstore?  What better location than San Carlos?

Lauren Savage (daughter-in-law to Diane and mom to Chloe & Riley) moved to the Bay Area with her husband in 2007 and fell in love with San Carlos. When the opportunity to open The Reading Bug arose, she jumped at the chance to help create a nurturing and magical environment for her new family and a place for all new Moms and Dads to help educate and have fun with their young ones.   

Thank you for your help in supporting local, independent businesses!  See you at The Bug...

-The Reading Bug